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Red, pink and white tulips and yellow narcissi for Valentine's Day bouquets by Wye Valley Flowers.
Willow View Farm

Meet our fantastic team and volunteers

Flowers from the Farm is a trade organisation run by flower farmers who give their time freely to support this amazing network.  Find local regional co-ordinators and other key team members below.

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Wedding during BFW by The Northern Flower House

Operations Manager

Key Responsibilities
• Oversee the day-to-day operations of Flowers from the Farm.
• Identify and pursue new market opportunities, partnerships, and collaborations.
• Represent Flowers from the Farm in meetings and events as required
• Provide direct support to the Board.
• Manage projects, ensuring timelines, budgets, and milestones are met.
• Identify and resolve issues that may delay or derail projects.
• Maintain clear systems for documentation, reporting, and accountability.
• Foster good communication across staff, stakeholders, and the Board.
• Lead the development and delivery of new initiatives, co-ordinating volunteer members.


operationsmanager@flowersfromthefarm.co.uk

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Annette Cremin - Marketing Manager

Annette Cremin, Marketing Manager

Key Responsibilities
• Develop and deliver marketing strategies.
• Lead on communications, incl newsletters, website, press releases.
• Design and manage campaigns that highlight the benefits of British flowers.
• Create engaging content for social media platforms.
• Build relationships with media outlets, partners, and stakeholders.
• Develop and maintain brand identity across all communications.
• Monitor and evaluate the impact of campaigns and communications.
• Support member engagement and storytelling.




marketingmanager@flowersfromthefarm.co.uk

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Meg Held Membership Liaison

Meg Held, Membership Liaison

Key Responsibilities
• Act as the main point of contact for members, responding promptly and helpfully to queries.
• Manage membership renewals and maintain accurate membership records.
• Support member onboarding, ensuring new members feel welcomed and well informed.
• Develop opportunities for member engagement, feedback, and participation.
• Work with colleagues to strengthen the sense of community and shared purpose among members.
• Gather insights and feedback to help improve the membership experience.
• Support communications to members, such as newsletters, updates, or events.





membershipliaison@flowersfromthefarm.co.uk

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Jo Thompson of Wye Valley Flowers

Jo Thompson – South West

Jo has always been involved with flowers and growing - her grandfather was a flower farmer, but when she bought 13 acres behind her house in 2019 it seemed a perfect opportunity to grow flowers more sustainably and she retrained as an eco-florist. She grows on sustainable principles, with no pesticides or chemicals.
southwest@flowersfromthefarm.co.uk

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Rozanne, The Ledbury Flower Farmer

Rozanne Delamore – West Midlands

Rozanne runs The Ledbury Flower Farmer growing beautiful British grown blooms in a garden gathered style. She can offer flowers for your special occasion whether that is a wedding, party, a gift bouquet, flower arrangers bucket or farewell flowers.

westmidlands@flowersfromthefarm.co.uk

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Louisa Butcher – East Anglia

Louisa runs Brunstead Blooms on the north east Norfolk coast. She loves to sustainably grow and arrange gloriously scented, seasonal flowers and can provide them for any occasion. She also runs Pick Your Own sessions and flowery workshops on her farm.


eastanglia@flowersfromthefarm.co.uk

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Jenna Walker

Jenna Walker – East Anglia

Jenna focusses on seasonality and sustainability in her potager garden in Suffolk. She grows for her own floristry business and a growing workshop programme which encourages connections with the land and the seasons by combining floristry and folklore.










eastanglia@flowersfromthefarm.co.uk

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Bethany Bielby East Mids RCO

Bethany Bielby – East Midlands

Beth moved to Derbyshire in April 2024 with the hopes of setting up a flower farm. In the autumn of the same year, she prepared beds, planted tulip bulbs and (with many helping hands) built a polytunnel! 2025 will be her first year growing flowers at scale.

Before relocating to Derbyshire she lived and worked in central London. Formerly the Lead Horticulturist for Covent Garden, she was responsible for greening the West End.

Beth also currently freelance as a wedding florist and teach workshops to support my fledgling business.

eastmidlands@flowersfromthefarm.co.uk

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Maria Heywood East Midlands Coordinator

Maria Heywood – East Midlands

Maria is situated in Measham on the Leicestershire/Derbyshire border. She grows beautiful blooms in her gardens and create gorgeous bouquets and arrangements and offers both Bespoke and Package wedding flowers to suit all budgets. Flower arrangers buckets of flowers and foliage are also available from April to October. She also offers floral workshops for private parties in your home or at our studio and at local venues throughout the year.





eastmidlands@flowersfromthefarm.co.uk

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Sarah Hinchliffe

Sarah Hinchliffe – North West

Sarah runs North and Flower which is a floral design studio run from our flower farm based in Cheshire on the edge of the Peak District. Creating wild, organic floral designs and sharing the love for local, seasonal and sustainable flowers.





northwest@flowersfromthefarm.co.uk

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Andrea Clarke – North East and Yorkshire

Andrea is a grower based just outside of York at Hand Sown Flowers. Hers is an addiction that got out of hand with a 79p packet of dahlia seeds over 10 years ago. She still has those plants, but sadly none make a good cut flower! She focusses on growing with environmentally friendly methods.



yorksneast@flowersfromthefarm.co.uk

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Deborah Simpson-Boston from Periwinkle Barn

Deborah Simpson-Boston – North East and Yorkshire

Originally from Durham Deborah Simpson Boston has spent the last ten years working as an event florist in London and Brighton. Having moved back to the rural Durham countryside in 2022 with a passion for British flowers and an itch to scratch in the dirt Deborah is now to growing her own stems on her farm and offering a complete service from seed to bouquet.

yorksneast@flowersfromthefarm.co.uk

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Sarah Bedford

Sarah Bedford, Instagram

Sarah runs Golden Valley Meadow who specialise wild meadow flowers from cornflowers, love-in-a-mist and deliciously fragrant sweet peas to snapdragons, old-English roses and sumptuous dahlias.




instagram@flowersfromthefarm.co.uk

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Jo Maguire supports Flowers from the Farm in an administrative capacity.

Jo Maguire, Administration

Association Management & Services (AMS) established in 1996 joined FFTF in early 2021 to provide support in all aspects of running the association. We are delighted to be working with you all.




adminsupport@flowersfromthefarm.co.uk

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