About us

Flowers from the Farm is driving innovation and excellence in the flower-growing industry, connecting growers with customers who value high-quality, sustainably produced flowers.

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Promoting a financially and environmentally sustainable local cut flower industry

Flowers from the Farm is the UK’s leading professional trade association for independent flower growers, representing a network of over 1,000 members nationwide. We are dedicated to advancing agroecological growing practices that prioritise environmental responsibility and financial sustainability. Our mission is to empower our members with the knowledge, resources, and opportunities to thrive in their businesses while promoting the unique value of British-grown flowers. Through education, advocacy, and collaboration, FftF is driving innovation and excellence in the flower-growing industry, connecting growers with customers who value high-quality, sustainably produced flowers.

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Governance

To uphold high standards of transparency and accountability to our members and ensure that FFTF is run professionally, efficiently, and effectively.

Mutuality

To foster a sense of community, working together to achieve our mutual aims and objectives.

To support all members whether experienced or new entrant.

To take an open, consultative, and collaborative approach with our stakeholders, ensuring the delivery of equity, diversity, and inclusion initiatives across the membership.

Promotion

To secure a long term, sustainable and successful future for British cut flowers through promotion, professionalism, routes to market, and representation at policy level.

Education

To provide continued professional development (CPD), training and education for members.

To educate the wider public to increase awareness and understanding of the cut flower industry.

Quality Standards

To develop quality standards for the British cut flower industry.

To establish guidelines which ensure that our best quality product reaches the public.

Sustainability & Ethics

To take a clear position on sustainability.

To develop sustainability and ethics standards for the cut flower industry, working in partnership with other institutions, member bodies and organisations.

Member Stories

Hilltop Flowers

Angharad Maxwell of Hilltop Flowers are bucking the trend by growing seasonal, fresh, blooms with as much scent as possible. Read her story here.

Welshborn

Mark Mckee was inspired to grow his own flowers after being blown away by the quality and freshness of a delivery of locally grown flowers whilst working as an event florist. He now runs his own business, Welshborn, in North Wales.

The Cornish Cottage Garden

Bryony Jones is a small-scale flower farmer based in Cornwall. She says “Quite frankly, I absolutely love my job! “. Read her story to find out why.

Blooming Green

Cousins Bek and Jen founded their sustainable flower business, Blooming Green, back in 2007. Read how their business has blossomed.

Blossoms and Berries

Clare and Simon Hillam tell the story of how they came to farm flowers in west Wales, all they have already achieved, and their plans for the future.

Pembridge Farm

Carolyn Deeley of Pembridge Farm explains how she caught the flower farming bug and set up her business at the start of the Covid crisis.