Your first reaction on receiving a bouquet of flowers is, naturally enough, to bury your nose in them and to inhale. Delicious scent is what we all expect but all too often we are disappointed. This is because most commercial flowers will have been bred to withstand the rigours of international shipping and mass production rather than to possess intoxicating fragrance. Today, an estimated 90% of the flowers sold through florists, supermarkets and wholesalers are imported not just from Holland but flown in from growers as far afield as Ecuador, Colombia, Kenya and even Ethiopia.
Now, dip your nose into a beautiful bouquet of fresh cut flowers grown by your local British flower farmer, and the experience is altogether different. You will be enveloped in a heady concoction of delicious fragrances, charmed by their natural, soft beauty and fascinated by their variety. When you see or smell a British flower bouquet, you can be transported by fond, childhood memories of flower-filled gardens.
Flowers grown by your local flower farmer will be freshly picked and locally delivered, giving you flowers as fresh as possible and saving thousands of travel miles. Each individual flower will have the natural, unique, informal beauty that can only come from small-scale, local production. Your local flower farmer grows with the seasons and is motivated by the excitement of harvesting the first of the sweet peas, dahlias, garden roses, anemones, larkspur, snapdragons and cornflowers rather than by predictable, year-round crops.