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Flowers from the Farm at the RHS Malvern Spring Festival

Meg Edmonds and Hannah Walker getting into the festival – and floral! – spirit ahead of the Malvern show. (Image credit: Zach Culpin)

We were thrilled to be the headline supporter of the Bloom Theatre at this year’s RHS Malvern Spring Festival. A team of Flowers from the Farm growers and florists from across the region were on hand and on stage to share the beauty of local, seasonal British cut flowers with visitors and to kick start the 2022 show season.

Malvern is a favourite amongst flower-lovers and not least for our Co-Chair Meg Edmonds of Roots Family Farm Shop, who is based in Rushwick less than 10 miles from the Three Counties Showground. “Having farmed against the backdrop of the Malvern Hills for about 20 years,” says Meg, “it is so exciting to be involved in the RHS Malvern Spring Festival alongside fellow Flowers from the Farm members. It’s a show I’ve always loved, and we are really looking forward to sharing our passion for truly seasonal flowers and foliage, and to inspiring flower-lovers to seek out their local cut flower growers wherever they are in the UK.”

On Stage

L to R: Meg Edmonds, Hannah Walker, Kim Fleming, Justine Scouller, and Carole Patilla

Florists and flower farmers showcased their creative design expertise on the Bloom Theatre Stage across all 4 days of the show. Leading the pack was Malvern’s first Bloom Ambassador and member of Flowers from the Farm, Fiona Haser-Bizony of Electric Daisy Flower Farm, along with our friend in floristry, Jonathan Moseley.

“I am proud to be the first Bloom Ambassador for the RHS Malvern Spring Festival,” says Fiona. “The Bloom Theatre is providing a platform for British cut flower growers and florists using sustainable practices to demonstrate the beauty and breadth that our wonderful land can provide. I’m so pleased to be a part of this new feature. Hopefully visitors will be compelled to make different choices when selecting a birthday bouquet or thank you posy. Our flowers simply do not have to cost the earth.” 

Also treading the boards alongside the super-local Meg Edmonds were Hannah Walker of Bride and Bloom in Worcester, Kim Fleming of Marlston Farmgirl, Carole Patilla of Tuckshop Flowers and Justine Scouller of Far Hill Flowers.

Rocking the Flower Crown 

Fiona Haser-Bizony: Queen of the Flower Crown

We’re partial to a flower crown here at Flowers from the Farm, and this year’s RHS Malvern Spring Festival channelled the festival spirit with flower crowns galore in the Bloom Theatre. Known affectionately as Queen of the Flower Crown in floristry circles for the spectacular floral headdresses she has crafted over the years, Fiona created an oversized flower crown installation. Donning flower crowns for the duration in the Bloom Theatre were the 24 Flowers from the Farm ambassadors as they talked flowers with Malvern visitors.

Flowers from the Farm Ambassadors at Malvern

Did you know that there are over 50 flower farmers growing within 30 miles of the Three Counties Showground? During the RHS show, 24 growers representedFFTF in the Bloom Theatre with their buckets of spring blooms. They chatted to visitors about growing cut flowers, the environmental value of buying locally and seasonally-grown, and their busy lives as career flower farmers. Our ambassadors at Malvern included:


Nicola Hill of Gentle Blooms in Warwickshire

Jayne Caithness of Vale Garden Flowers in Worcestershire

Kat Norbury of Kat’s Cut Flowers in Worcestershire

Demelza Leng of The Unwalled Garden in Gloucestershire

Sophie Hamilton of Sophie’s Country Garden Flowers in Warwickshire

Ruth Woollacott of Oversley Flowers in Warwickshire

Rozanne Delamore, The Ledbury Flower Farmer in Herefordshire

Margaret Bolton of May Hill Flowers in Gloucestershire

Shanna Ludwig of Harebell & Bee in Gloucestershire

Jo Thompson of Wye Valley Flowers in Gloucestershire

Justine Scouller of Far Hill Flowers in Monmouthshire

Julie Bircher of The Cutting Garden in Gloucestershire

Kim Ralph of The Ludlow Flower Farmer in Shropshire

Heather Page of Heather & Hedgerow Flowers in Yorkshire

Carole Patilla of Tuckshop Flowers in Birmingham

Jenny Riches of Bonterre Blooms in Worcestershire

Megan Barradell of Twigg Floral Design in Sutton Coldfield

Dianne Potts of Flowers from Hasfield in Gloucestershire

Gill Hodgson of Field House Flowers in Yorkshire


RHS Malvern Spring Festival