Flowers from the Farm at the RHS Malvern Spring Festival
We were thrilled to be the headline supporter of the Bloom Theatre at this year’s RHS Malvern Spring Festival. A team of Flowers from the Farm growers and florists from across the region were on hand and on stage to share the beauty of local, seasonal British cut flowers with visitors and to kick start the 2022 show season.
Malvern is a favourite amongst flower-lovers and not least for our Co-Chair Meg Edmonds of Roots Family Farm Shop, who is based in Rushwick less than 10 miles from the Three Counties Showground. “Having farmed against the backdrop of the Malvern Hills for about 20 years,” says Meg, “it is so exciting to be involved in the RHS Malvern Spring Festival alongside fellow Flowers from the Farm members. It’s a show I’ve always loved, and we are really looking forward to sharing our passion for truly seasonal flowers and foliage, and to inspiring flower-lovers to seek out their local cut flower growers wherever they are in the UK.”
Florists and flower farmers showcased their creative design expertise on the Bloom Theatre Stage across all 4 days of the show. Leading the pack was Malvern’s first Bloom Ambassador and member of Flowers from the Farm, Fiona Haser-Bizony of Electric Daisy Flower Farm, along with our friend in floristry, Jonathan Moseley.
“I am proud to be the first Bloom Ambassador for the RHS Malvern Spring Festival,” says Fiona. “The Bloom Theatre is providing a platform for British cut flower growers and florists using sustainable practices to demonstrate the beauty and breadth that our wonderful land can provide. I’m so pleased to be a part of this new feature. Hopefully visitors will be compelled to make different choices when selecting a birthday bouquet or thank you posy. Our flowers simply do not have to cost the earth.”
Also treading the boards alongside the super-local Meg Edmonds were Hannah Walker of Bride and Bloom in Worcester, Kim Fleming of Marlston Farmgirl, Carole Patilla of Tuckshop Flowers and Justine Scouller of Far Hill Flowers.
Rocking the Flower Crown
We’re partial to a flower crown here at Flowers from the Farm, and this year’s RHS Malvern Spring Festival channelled the festival spirit with flower crowns galore in the Bloom Theatre. Known affectionately as Queen of the Flower Crown in floristry circles for the spectacular floral headdresses she has crafted over the years, Fiona created an oversized flower crown installation. Donning flower crowns for the duration in the Bloom Theatre were the 24 Flowers from the Farm ambassadors as they talked flowers with Malvern visitors.
Flowers from the Farm Ambassadors at Malvern
Did you know that there are over 50 flower farmers growing within 30 miles of the Three Counties Showground? During the RHS show, 24 growers representedFFTF in the Bloom Theatre with their buckets of spring blooms. They chatted to visitors about growing cut flowers, the environmental value of buying locally and seasonally-grown, and their busy lives as career flower farmers. Our ambassadors at Malvern included:
Nicola Hill of Gentle Blooms in Warwickshire
Jayne Caithness of Vale Garden Flowers in Worcestershire
Kat Norbury of Kat’s Cut Flowers in Worcestershire
Demelza Leng of The Unwalled Garden in Gloucestershire
Sophie Hamilton of Sophie’s Country Garden Flowers in Warwickshire
Ruth Woollacott of Oversley Flowers in Warwickshire
Rozanne Delamore, The Ledbury Flower Farmer in Herefordshire
Margaret Bolton of May Hill Flowers in Gloucestershire
Shanna Ludwig of Harebell & Bee in Gloucestershire
Jo Thompson of Wye Valley Flowers in Gloucestershire
Justine Scouller of Far Hill Flowers in Monmouthshire
Julie Bircher of The Cutting Garden in Gloucestershire
Kim Ralph of The Ludlow Flower Farmer in Shropshire
Heather Page of Heather & Hedgerow Flowers in Yorkshire
Carole Patilla of Tuckshop Flowers in Birmingham
Jenny Riches of Bonterre Blooms in Worcestershire
Megan Barradell of Twigg Floral Design in Sutton Coldfield
Dianne Potts of Flowers from Hasfield in Gloucestershire
Gill Hodgson of Field House Flowers in Yorkshire