About My Business
Floribunda rose is an artisan floral design company based in Hampshire but happy to travel far and wide to flower weddings and run workshops across England. We use British flowers first and foremost, promoting seasonality and using eco friendly techniques. We have a full wedding service and also collaborate with local grower Niki at Buckets of Blooms to provide a 'Buckets and bouquets' service to our clients who would like to DIY some of their flowers without the pressure of making their own bouquets, buttonholes and corsages.
It strikes me that just as home grown strawberries in summer taste a thousand times more indulgent than those flown in from around the world and chilled in a supermarket refrigerator in February they lose almost all of their essence. To me, mass produced flowers flown in from overseas lack a certain essence of being too.
They are pretty but the scent, the quirkiness and the individuality have been bred out, the longevity and uniformity bred in.
I’ve loved flowers since I was a small girl, the flowers in my grandfathers garden were as beautiful and fragrant as the strawberries were delicious in the height of summer.
Years later whilst wandering through the woods it was the leaves and the blossom and the scents and the textures that sparked my interest as much as the sounds, I never knew then that they would mean as much to me now as they do. This quiet floral revolution says no, to sameness and year round availability and instead stretches outspread arms to slow living, intentionality and embracing the moment.
This revolution says yes to enjoying something only in its season, to longing for it for months on end and to finding that it smells more glorious and is more beautiful than we remembered.
Flowers are their most special because of their fleeting nature, and by trying to prolong that ‘specialness’ by flying it in from all over the world we lose the very things that make them wonderful.
It can’t be Christmas every day, and most of us wouldn’t truly want it to be.
Half of the joy in flowers is that we look forward to their arrival and appreciate what we have for those fleeting days, weeks or months that we get to bring some of them into our homes or hold them in our bouquets…
The smell of sweet peas and garden roses and rosemary and lavender and mint and peonies all muddled together is how I most strongly remember my wedding day, and if in the summer I happen upon any one of those when I’m just going about my business I stop in my tracks and am transported to that moment when my husband said 'I do’. Scent is a powerful thing and for me the slow flowers movement is all wrapped in that.
Taking time, appreciating what we have and being grateful for each and every bloom grown here according to its own schedule is a simple joy - to know that we’re not adding huge carbon footprints across the globe but supporting local growers and being a part of this most beautiful revolution makes me really happy. To work with Seasonal blooms is an privilege and to be able to bring them to someone’s wedding day is an honour.
I’m going to make the most of every home grown flower in its rightful season that I possibly can, and welcome you to join me in the studio to create designs of your own too.
This is such an exciting time to be working with flowers - I think our revolution is just beginning… and I don’t think there’ll be any looking back! I'd love to hear from you if you're getting married and thinking of using a florist who uses British flowers, if you're interested in learning new skills at one of our workshops or if you'd just like to know more about British flowers. Sarah Diligent X