Governance

To uphold high standards of transparency and accountability to our members and ensure that FFTF is run professionally, efficiently, and effectively.

Mutuality

To foster a sense of community, working together to achieve our mutual aims and objectives.

To support all members whether experienced or new entrant.

To take an open, consultative, and collaborative approach with our stakeholders, ensuring the delivery of equity, diversity, and inclusion initiatives across the membership.

Promotion

To secure a long term, sustainable and successful future for British cut flowers through promotion, professionalism, routes to market, and representation at policy level.

Education

To provide continued professional development (CPD), training and education for members.

To educate the wider public to increase awareness and understanding of the cut flower industry.

Quality Standards

To develop quality standards for the British cut flower industry.

To establish guidelines which ensure that our best quality product reaches the public.

Sustainability & Ethics

To take a clear position on sustainability.

To develop sustainability and ethics standards for the cut flower industry, working in partnership with other institutions, member bodies and organisations.